What cookies are, which cookies Howcroft Group Limited uses on this website, and how you can manage or disable them.
Last updated: 12 March 2026
This Cookie Policy explains what cookies are, which cookies Howcroft Group Limited ("we", "us", "our") uses on our website, and how you can manage them. Our registered address is Unit 9, Brookfields Way, Manvers, Rotherham, S63 5DL. This policy should be read alongside our Privacy Policy and Terms & Conditions.
Cookies are small text files placed on your device (computer, tablet or mobile) when you visit a website. They allow the website to recognise your device and remember certain information about your visit — for example whether you are logged in, or which pages you have viewed.
Cookies are widely used to make websites work efficiently and to provide reporting information. They are not harmful and do not contain executable code or viruses.
We use cookies to:
We do not use any third-party advertising or retargeting cookies on this website. No data is shared with advertising networks for the purpose of displaying adverts on other websites.
Essential — Session & Authentication Cookies
These cookies are strictly necessary for the website to function. They cannot be disabled without breaking core features such as secure login and navigation.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| session_id | Maintains your login session while you browse | Session (deleted on browser close) | Howcroft Group |
| auth_token | Authenticates your account to allow access to the customer portal and trade account area | Up to 30 days | Howcroft Group |
| csrf_token | Security token to protect form submissions from cross-site request forgery | Session | Howcroft Group |
Analytics — Google Analytics (GA4)
We use Google Analytics 4 (measurement ID: G-RWYBET0C8H) to collect anonymised data about how visitors use our website — including which pages are visited, how long is spent on each page, and general geographic region. This helps us improve the site. IP anonymisation is enabled, so Google Analytics does not receive your full IP address. Data collected is aggregated and cannot be used to identify you personally.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years | Google LLC |
| _ga_* | Persists session state (GA4 session counter) | 2 years | Google LLC |
| _gid | Distinguishes users for analytics reporting | 24 hours | Google LLC |
| _gat | Throttles request rate to Google Analytics | 1 minute | Google LLC |
Google may transfer analytics data to servers in the United States. This is covered by Standard Contractual Clauses. For more information see Google's Privacy Policy and Google Analytics data safeguarding.
Marketing — HubSpot
We use HubSpot (ID: 145133029) for CRM and marketing tracking. HubSpot cookies help us understand which pages you have visited and whether you have previously contacted us, so we can follow up appropriately. For more information see HubSpot's Privacy Policy.
Not Used — Advertising & Retargeting Cookies
We do not use advertising or retargeting cookies. No data collected on this website is shared with advertising platforms (such as Google Ads remarketing, Meta Pixel or LinkedIn Insight Tag) for the purpose of displaying targeted adverts to you on other websites or platforms.
You can control and manage cookies in your browser settings. Disabling analytics cookies will not affect your ability to browse or use our website, but may reduce our ability to understand and improve your experience. Disabling essential cookies may prevent certain features (such as account login) from working correctly.
Cookie settings are managed within your browser — for example in Google Chrome, Mozilla Firefox, Microsoft Edge or Apple Safari, typically found under Settings, Privacy and Security. You can also opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on.
We may update this Cookie Policy from time to time. Any changes will be reflected by the "last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of the website after changes constitutes acceptance of the updated policy.
If you have any questions about our use of cookies, please contact:
Howcroft Group Limited
Unit 9, Brookfields Way, Manvers, Rotherham, S63 5DL
Email: hello@howcroft.group
Tel: +44 1709 878 282